Websites · Fashion
Ghanaian fashion label cutting African print into the shapes the world wears.
Overview
A website for a label that takes kente, wax print and adinkra and cuts them into familiar pieces from four traditions: the kaba and smock, the blazer and trench, the kimono and mandarin shirt, the varsity jacket and tote. The collection is published ahead of production, so the site has to build demand for clothes nobody can buy yet. Every piece page ends in a conversation rather than a checkout.
What we delivered
- Concept collection organised into four design directions
- Piece pages covering cut, cloth and print for each design
- Enquiry form for individual, group, stockist and press interest, tied to the piece that prompted it
- Brand story and a thirty percent profit pledge presented ahead of launch
- Category
- Websites
- Sector
- Fashion
- Capabilities
- WebsiteLookbookEnquiry routing
Let’s build
Tell us what you are trying to solve. We will tell you whether custom software is the answer, and what it would take.